Fort Lauderdale 2019

MMA FLIBS 2019 Event Recap

The 8 Laws for Marketing to High Net Worth Individuals

Thursday, October 31, 2019 | 11:30 – 1 pm | Bahia Mar, State Room C

Marine Marketers of America is very pleased to announce its annual membership luncheon on October 31 from 11:30 – 1 pm during the Fort Lauderdale International Boat Show at Bahia Mar.

In addition to the awesome opportunity to mix and mingle with top marine marketers throughout the recreational marine industry and learn about the latest association news, this year’s event provides continued outstanding professional development facilitated by MMA in hosting keynote presenter and luxury marketing expert Christopher P. Ramey who will address “The 8 Laws for Marketing to High Net Worth Individuals.”

Ramey, considered the most highly regarded and most often quoted authority on best business practices to serve the affluent, speaks internationally on the topic of luxury marketing and has presented in more than 20 countries. A professional consultant and in-demand speaker, Ramey is president of The Home Trust International with 450 locations in the US and Europe; he is also the former president of The Luxury Marketing Council of Miami and Palm Beach. He brings a great deal of passion and expertise in helping businesses compete more effectively for the luxury dollar.

“We are thrilled to bring a speaker of Chris’ caliber to industry marketers and believe his experience will prove highly beneficial to our members and guests,” said MMA President Wanda Kenton Smith. “Chris is customizing a presentation for our crowd and will share the latest in luxury trends, along with key pillars every marine industry brand can leverage.

“Our audience will leave understanding luxury and how it differs from the premium business model, plus will grasp the latest trends affecting marine brands,” she added. “In addition, Chris will explain the difference between affluent and luxury consumers and provide insight and specific recommendations as to how to integrate luxury pillars into your brand’s marketing activity.”

Over the years, Ramey has worked with several blue-chip marine brands including Bertram, Ferretti Group, Camper & Nicholson and Merle Wood & Associates, among others. His client roster is impressive, embracing everything from Lamborghini to Bacardi, Bentley, Flexjet, Four Seasons Hotel, International Polo Club, Merrill Lynch, the Miami Dolphins, the NBA, Neiman Marcus, Saks Fifth Avenue, The Ritz-Carlton and many more.  

“Chris is one of the most knowledgeable consultants in the luxury category, and his knowledge is rivaled only by his public speaking abilities …everyone was captivated by Chris and the subject matter he presented. The energy he brought to the room was incredible,” said Merle Wood & Associates Director of Marketing D.J. Kiernan, founder of Young Professionals in Yachting.

Seating is limited to 90 on first-reserved basis. [REGISTRATION IS NOW CLOSED]

The MMA FLIBS marketing luncheon is proudly presented by title sponsor Kicker Marine Audio, along with premium sponsor Boston Whaler and gold sponsors MarineMax and Sea Tow International.