Marine Marketers of America (MMA) today announced the winners of its 2016 Neptune Awards for Marine Marketing Excellence during the Miami International Boat Show Industry Breakfast.
“Marine marketers gave us their best for this year’s highly competitive contest,” said Wanda Kenton Smith, president of MMA. “There was a wonderful variety of submissions and participating companies, from small businesses to global corporations, from in-house marketing teams to boutique and full-service agencies, representing all aspects of the industry.”
The annual competition, now in its ninth year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2016.
In total, 30 marketers from throughout the marine industry were involved in the judging process. The field drew 99 entries in 16 categories covering all areas of marketing, from national magazine ads and newsletters to video, product literature and diversity initiatives.
In addition, 10 “Honorable Mentions” were presented to companies whose submission scored within a prescribed range of the category’s winning entry, a first in Neptune history.
“The quality of the work proved that 2016 was a great year for innovation and creativity in the boating marketplace,” said Sally Helme, MMA vice president and Neptune Awards chairperson. “The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category. This year, many categories were hotly contested, evidenced by the addition of 10 honorable mentions. Also, as this year’s results clearly reveal, every company – no matter its size – had an equal chance to win.”
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