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Find Marine Marketers of America Members News about Marine Marketers of America Have Marine Marketers of America come speak at your event

Marine Marketers of America (MMA) today announced the winners of its 2016 Neptune Awards for Marine Marketing Excellence during the Miami International Boat Show Industry Breakfast.

“Marine marketers gave us their best for this year’s highly competitive contest,” said Wanda Kenton Smith, president of MMA. “There was a wonderful variety of submissions and participating companies, from small businesses to global corporations, from in-house marketing teams to boutique and full-service agencies, representing all aspects of the industry.”


The annual competition, now in its ninth year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2016.

In total, 30 marketers from throughout the marine industry were involved in the judging process. The field drew 99 entries in 16 categories covering all areas of marketing, from national magazine ads and newsletters to video, product literature and diversity initiatives.

In addition, 10 “Honorable Mentions” were presented to companies whose submission scored within a prescribed range of the category’s winning entry, a first in Neptune history.

“The quality of the work proved that 2016 was a great year for innovation and creativity in the boating marketplace,” said Sally Helme, MMA vice president and Neptune Awards chairperson. “The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category. This year, many categories were hotly contested, evidenced by the addition of 10 honorable mentions. Also, as this year’s results clearly reveal, every company – no matter its size – had an equal chance to win.” 


 2016 Neptune Award Winners

 Best Advertising Series

Hell’s Bay Boatworks, “Skiff Life” Series;
created by Markham & Stein 

 Best Advertising Spread Hatteras Yachts, “Motoryacht”; created by Adventure Advertising 

 Best Single Page Advertisement Boston Whaler, “Core Confidence”; created by Dino Publishing 

 Best Brand Promotional Video

Boston Whaler, “Outrage Family Launch” Video; created by Dino Publishing  

 Best Brand Promotional Video Series Simrad, “Go with Confidence” 

 Best Event Marketing or Sales Promotion Volvo Penta, “A New Direction of Fun” Campaign; created by Cramer Krasselt 

 Best Product Literature The Moorings, Product Brochure 

 Best Social Media Campaign Grady White, “Night Before Christmas” Video; created by Adams and Longino, and Buzzadelic 

 Best Web Advertising-Banner Ads Volvo Penta, “A New Direction of Fun” Campaign; created by Cramer Krasselt 

 Best Web Advertising-Native Advertising T-H Marine, “Churning News and Making Waves”; created by Bevelwise 

 Best Website Boston Whaler; created by Dino Publishing 

 Best Print Newsletter Kadey-Krogen Yachts, “Waypoints” 

 Best Digital Newsletter Boston Whaler, “Navigator”; created by Dino Publishing 

 Best Marketing Innovation Nautique, “Launch of Super Air Nautique GS20” 

 Best Diversity Initiative RBLC New Markets Task Force, “Proven Strategies for Engaging New Markets” 

 2016 Neptune Honorable Mentions

 Advertising Series Bayliner, “Experience the Evolution” Series 
 Brand Promotional Video Galeon, Promotional Video; Created by MarineMax  

 Brand Promotional Video Series Volvo Penta, Boating Challenge  

 Event Marketing or Sales Promotion Mercury Marine, 2016 Mercury Edge  

 Print Newsletter Yamaha Watercraft, “Prosales” 

 Product Brochure Hatteras Motoryacht and Sportfish Brochures

 Social Media Campaign Yamaha Watercraft, “My Yamaha Memories” 

 Web Advertising-Banner Ads Regal Boats, 2016 Web Campaign

 Web Advertising-Native Advertising Volvo Penta, “A New Direction of Fun”

 Website Chaparral Boats

 Neptune Awards Press Release Neptune Awards Winner's Presentation