If you didn’t, you’re still in luck. Grow Boating has made all the sessions available for free at GrowBoating.org (click on Research & Education). I encourage every marine marketer to take advantage of this opportunity to become better educated and equipped to improve not only your own performance, but also your company’s future.
No matter the size or scope of a business, every corporate leadership team can gather with its marketing staff to listen and learn from these summit sessions. Top-performing organizations empower and enable their marketing teams. In my role as president of Marine Marketers of America, I know there is a palpable frustration about the C-Suite’s lack of understanding, interest and support of marketing initiatives.