WANDA KENTON SMITH
Soundings Trade Only
NOV 21, 2019
Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo industry initiatives by the respective organizations. The new Elevate Summit and Boating Industry Top 100 launches Friday at the Orlando International Convention Center, bringing together more than 175 registered current and emerging young industry leaders for a weekend of business education, networking and celebration.
According to event Managing Director Jonathan Sweet of EPG Media & Specialty Information, the Elevate Summit delivers a “totally new format” with its primary goal to enhance and improve business leadership and performance.
“The Elevate Summit is for every company, but not for everybody,” said Sweet. ”Any company in the boating industry can benefit (from attendance), but it’s not for everyone. It’s for the owner, the GM and other top executives, but probably not for the salesperson, service tech, etc. unless that person is headed toward ownership or management.”