MMA members Marilyn DeMartini of PR Power and Wanda Kenton Smith of Kenton Smith Marketing jointly pitched and recently won the national Kicker Marine Audio marketing account. The twosome are actively engaged in marketing/media consulting, brand initiatives, PR, promotions, partnerships/sponsorship and content development.
Initial projects have included negotiating sponsorship of the Elevate Summit/Boating Industry Magazine’s Top 100; partnership with the MRAA’s National Dealer Week; title sponsorship of the Marine Marketers of America FLIBS keynote luncheon; plus media support and forthcoming sponsorship of the Miami International Boat Show and the BWI and Neptune awards.
Kicker is a 46-year organization best known as the top mobile audio manufacturer of automotive, truck and powersports sound systems and supplier of the popular GMC MultiPro Tailgate Audio System, with 1200 dealers in the US and export sales to 2000 dealers in 50 countries. Its Kicker Marine Audio division partners with premium OEM brands, providing durable and waterproof source units, subwoofers, coaxials, amplifiers, towers and enclosures.