In December 2018, MarineMax tried something new. The event was called “Virtual Yacht Expo,” but there wasn’t a single yacht on display. Instead, an online platform was designed to “display” yachts from across the country. Anyone anywhere could log in any time and visit the Virtual Yacht Expo.
This year’s event named the “Online Yacht Expo,” runs from December 5 to 7. Attendees can explore and take tours from wherever they are using a computer, phone, or tablet. They can take advantage of exclusive pricing and incentives, bonus gift bags, travel credits, and yacht management services. Watch videos and chat with industry experts who will assist with all yachting needs and even reserve a yacht by placing a deposit online. The show will be “open” each day from 9 am to 5 pm. Boating enthusiasts are welcome to peruse the site at any time from December 5 to 7, with live engagements available during show hours.
Abbey Heimensen, MarineMax Director of Marketing, says, “Results have been eye-opening, and our team is leveraging the success of new digital customer experiences. We have a significant investment into industry-leading digital solutions to provide the very best boating experience for our customers.”