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PRESIDENT

Wanda Kenton Smith, Kenton Smith Marketing, Freedom Boat Club

Wanda Kenton Smith is a 32-year marine marketing veteran and a trained journalist whose stellar marketing and media career includes former posts as a national copywriter for a 70-person in-house agency; editor of two consumer magazines, a trade newspaper, and a national trade association newsletter and e-magazine; vice president of marketing for 11 years for a major independent marine manufacturer with global brand responsibilities; owner and president of a $20 million multi-award-winning advertising and PR firm (www.kentonsmithadv.com) with more than 30 national and global power and sail accounts; and national marketing columnist for Soundings Trade Online since 1998. She has also edited three books and published more than 300 by-lined articles. Wanda is the former founder and president of Marine Marketing to Women and has trained more than 1000 dealers on the women's market, and continues to raise her voice on diversity marketing initiatives. Today, Wanda serves as a marketing consultant and practitioner, providing ongoing marketing, advertising/media, PR, web and social media programs for select clients, including the #1 Boat Dealer in America, where she serves as director of marketing overseeing five locations. She speaks frequently on marketing topics at regional and national conferences, and continues to write, edit and produce a variety of editorial and marketing collateral.

 

VICE-PRESIDENT

Michael Sciulla, Credibility & Company Communications

Mike Sciulla is vice president of Marine Marketers of America and brings a wealth of experience to his position. He spent many years at the helm of BoatU.S. Magazine as founding editor and publisher where he built this title to the largest circulation print publication in the marine space. Mike is former Senior VP of BoatU.S. government and public affairs. He uses this hands-on knowledge to help educate others in the industry as the Capitol Hill columnist for Soundings Trade Only; he also rotates in a national marketing column for the same. Mike has served as the public affairs consultant for the Florida Yacht Brokers Association. He has long been actively engaged with Boating Writers International, previously as president, a judge in the annual writing competition and currently, as a member of the board of directors. Mike chairs the programming committee for Marine Marketers and has been responsible for coordinating and organizing multiple keynotes and educational seminars for the membership.

 

VICE-PRESIDENT

Sally Helme, Bonnier Corporation

Sally Helme is the Group Publisher of The Sailing Company, which is part of the Bonnier Marine Group. She is responsible for their two Newport based sailing magazines, Cruising World and Sailing World, plus the National Offshore One Design Regatta Series, or "NOODs."She learned to sail growing up in Shelter Island, New York. Her marine industry background began in retail as a yacht broker and included marketing roles at C&C Yachts, Lewmar and B&G before she moved to the publishing side of the business. She joined Cruising World and Sailing World in 1994 and became Publisher in 1998.She is active in marine industry trade groups and has served on the boards of Sail America, the National Sailing Industry Association and US SAILING. She is the immediate past president of Sail America, and represented the sailing sector on the marketing committee for the NMMA's Grow Boating Initiative. She is also a founding board member of Marine Marketers of America. Sally has managed the North American Sailing Industry Study, which produces annual statistics on sailboat production, imports and bareboat charters for North America, for over 20 years. This study is the benchmark for the sailing industry in this country, and provides the official industry statistics used by the NMMA and Sail America

 

BOARD OF DIRECTORS

Courtney Chalmers, Dominion Marine Media

 

 

BOARD OF DIRECTORS

Mark Kellum, MarineMax

Captain Mark Kellum is a former ad agency owner and creative director whose passion for the boating lifestyle is clearly reflected in his work. In his own agency days, Mark worked with multiple leading brands including Red Lobster, Proudfoot and a variety of publishers and entertainment accounts, along with one of the largest independent boat manufacturers in the country. He also worked several years as creative director for a leading marine industry full-service agency and was involved in the strategic design, development and creative account management of multiple global power and sail brands. He recently served as marketing manager for Regal Marine with global marketing, media and creative responsibilities. Mark has been involved with Marine Marketers of America since its founding, having designed the logo, serving on the board and now serving as secretary/treasurer and co-chairing the membership committee. He currently owns Acumen Creative & Marketing, works with a handful of clients and lends his expertise by writing and conducting boat tests for several boating publications.

 

BOARD OF DIRECTORS

Kristen Frohnhoefer, Sea Tow Services International Inc.

Having spent the first 15 years of her working life learning every aspect of the business, Kristen has served as Sea Tow's Chief Administrative Officer since 2009. As CAO, Kristen is responsible for overseeing all internal operations including the execution and tracking of all of the company's membership programs and special offers, staff and franchise training, event coordination, marketing, sales and communications, and call center operations. She also focuses much of her time on business development and maintains key relationships across the marine industry. Kristen co-chairs the MMA's membership committee.

 

BOARD OF DIRECTORS

Greg Proteau, Boating Writers International 

Greg Proteau is a highly respected marketing communications consultant to service providers, not-for-profit organizations, marketing agencies, manufacturers and others within and outside the marine sector. Greg serves as Executive Director of Boating Writers International and oversees all the daily activities of this robust association which includes the world's most foremost marine journalists. Himself a writer, Greg contributes editorial regularly on the topics of boating and marine finance industry trends, companies, people and ideas. He worked for many years in an executive capacity with the National Marine Manufacturers Association. At the MMA, Greg edits and produces The Voice, the association's quarterly newsletter.

 

BOARD OF DIRECTORS

Jim Rhodes, Rhodes Communications

Jim Rhodes is founder and President of Rhodes Communications, Inc., an international PR and marketing services company based in Norfolk, Virginia, and Marine NewsWire, a press release distribution wire service. He is also co-owner and director of ShippingInsight conferences for the commercial maritime industry. Jim spent 36 years of active duty and reserve service in the U.S. Navy, specializing in naval special warfare, combat boat operations, navigation, ship-handling and training, retiring as a Master Chief Petty Officer. He earned a Bachelor's Degree from Hampden-Sydney College, a Master's Degree from Georgetown University and did graduate studies at Oxford University. He is a regular contributor to trade journals in the U.S. and U.K. He is a board member of the International Marine Sales and Marketing Association, based in U.K. In his board capacity, Jim handles PR for the MMA.

 

 BOARD OF DIRECTORS
 Peter Kane, TUI Marine, The Moorings

 

 

 

BOARD OF DIRECTORS

Traci Davis, Boston Whaler


 

 

BOARD OF DIRECTORS

Louisa Beckett

Louisa Beckett started her career as a book editor at Fawcett Books in New York City, acquiring Dances With Wolves for publication along with many other titles. In 1988, she switched to the magazine side of the publishing business and has served as editor-in-chief of Motor Boating; editor of ShowBoats International, editor of Southern Boating, executive editor of Yachting, and managing editor of Redbook during the course of her career. This experience has given Louisa an extensive knowledge of the boating industry from the smallest personal watercraft to the largest superyacht.

In 2005, Louisa founded Turnkey Communications & Public Relations, Inc, a boutique communications, PR, marketing and advertising firm specializing in yachting, private aviation and luxury travel. Not long after, she was joined in the business by her husband, Gary, who brought the experience he gained as editor of Soundings Trade Only, corporate communications director of OMC, and account manager at Barton Gilanelli to the firm.