The annual competition, now in its ninth year, was open to any organization producing and publishing marine industry marketing materials between Jan. 1 and Dec. 31, 2016.
In total, 30 marketers from throughout the marine industry were involved in the judging process. The field drew 99 entries in 16 categories covering all areas of marketing, from national magazine ads and newsletters to video, product literature and diversity initiatives.
In addition, 10 “Honorable Mentions” were presented to companies whose submission scored within a prescribed range of the category’s winning entry, a first in Neptune history.
“The quality of the work proved that 2016 was a great year for innovation and creativity in the boating marketplace,” said Sally Helme, MMA vice president and Neptune Awards chairperson. “The Neptune Awards are judged on the basis of marketing excellence with a variety of criteria and benchmarks for each category. This year, many categories were hotly contested, evidenced by the addition of 10 honorable mentions. Also, as this year’s results clearly reveal, every company – no matter its size – had an equal chance to win.”
Hell’s Bay Boatworks, “Skiff Life” Series;
created by Markham & Stein
Boston Whaler, “Outrage Family Launch” Video; created by Dino Publishing
Miami Boat Show 2015
Digital Marketing - Gaspare Marturano
Paid Search - Courtney Chalmers
Content & Audience - Matt Hickman
Neptune Award Winners!
Click Here to Read the Full Press Release
Boating Marketers and Writers Get "Below Deck"
Top communications professionals of the marine industry at the Fort Lauderdale International Boat Show in 2013. The event, co-sponsored by Info-Link & FLIBS, was held in October and featured a scoop on emerging reality TV and video platforms. Julie Perry, demonstrated how a low-budget reality show like Bravo's hit Series Below Deck, offer cost-effective media opportunities through integrated websites with full-episode repeats.
Perry also shared digital-media marketing strategies including social media ads through Facebook, and pre-roll video on popular sites like YouTube. As an added plus, Chief Steward Adrienne Gang , one of the stars of Below Deck, was on hand to lend a little celebrity to the event.
Read More About the Event
Fifth Annual Neptune Award Winners!
Congratulations to all the 2012 Neptune Winners!
Check Out The List of Winners