The competition is for the coveted Neptune Awards. Entries are accepted for all 12 current standing categories plus one new one. Returning categories include national magazine ads, national magazine ads in a series, web advertising (banner ads), product literature, newsletters, email promotion/blasts, regional/local marketing, video, mobile apps, social media campaign, marketing innovation, and special event/sales promotion. In keeping with the marine’s industry focus on growing boating by embracing new markets, a new category recognizing diversity marketing initiatives has been added..
“We are pleased to recognize leading and proactive marine marketers who are actively engaging multicultural markets,” said Marine Marketers of America President Wanda Kenton Smith. “As a marketing association, we encourage the industry to broaden its reach and introduce new markets to the boating lifestyle.”