MarineMax Online Boat Shows Continue to Produce Results

In December 2018, MarineMax tried something new. The event was called “Virtual Yacht Expo,” but there wasn’t a single yacht on display. Instead, an online platform was designed to “display” yachts from across the country. Anyone anywhere could log in any time and visit the Virtual Yacht Expo.

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Sea Tow Foundation Announces Inaugural Winners of “National Boating Industry Safety Awards”

The Sea Tow Foundation recently announced winners of its inaugural National Boating Industry Safety Awards at the Elevate Summit in Orlando. The awards were sponsored and judged by the newly established National Sober Skipper Advisory Council and funded through a grant from the Sport Fish Restoration & Boating Trust Fund which is administered by the U.S. Coast Guard. They were established to recognize the best boating safety work in the for-profit sector of the recreational marine marketplace occurring within the United States.

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Teakdecking Systems Announces New Partnership with The Nature Conservancy

Teakdecking Systems (TDS), the world’s premier manufacturer of teak decking has launched a campaign to conserve Myanmar’s biological and cultural assets, and to restore forests, by donating $50,000 to The Nature Conservancy. TDS is committed to increasing awareness of this important campaign to colleagues and customers in the marine market and is facilitating methods for donation to supporters of this important and necessary effort in Myanmar.

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Kenton Smith & DeMartini win Kicker Marine Audio Marketing Account

MMA members Marilyn DeMartini of PR Power and Wanda Kenton Smith of Kenton Smith Marketing jointly pitched and recently won the national Kicker Marine Audio marketing account. The twosome are actively engaged in marketing/media consulting, brand initiatives, PR, promotions, partnerships/sponsorship and content development.

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Congratulations to Regal Boats on 50th Anniversary!

Regal Boats of Orlando, FL launched its 50th anniversary celebration with an international dealer meeting at the Ocean Reef Club, followed by a VIP invitation-only press event at the company’s Orlando, FL World Headquarters. Most recently, the company hosted an employee party at an offsite resort facility for its Regal Team members and their families.

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The Most Important Page on Your Website

2019Board2Victor Gonzalez
Director of Marketing, Sportsman Boats
Dec, 2019

Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet so often, examples pop up of underutilized real estate or outdated content being shown. So, what separates a great homepage from an “ok” one? While difficult to say what it should be exactly in your particular segment of the business, there are some guidelines that should be considered. 

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Strategies for Selling to the Affluent

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
Dec 1, 2019

What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic megayachts. Affluent people attended the show from virtually all parts of the world. There is perhaps no grander gathering spot of the boating elite within North America than FLIBS. Read More

Elevate Summit came through with strong content

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 26, 2019

Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller attendance is part of its “management-exclusive” model.

“The Elevate conference had high-quality presenters and beneficial training for all functioning aspects of the boat business,” Russell Baqir, senior vice president of Northpoint Commercial Finance, told Trade Only Today. “Attendee participation and dialogue addressed both micro and macro hurdles facing the industry.” Read More

New Elevate Summit Opens Friday In Orlando

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 21, 2019

Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo industry initiatives by the respective organizations. The new Elevate Summit and Boating Industry Top 100 launches Friday at the Orlando International Convention Center, bringing together more than 175 registered current and emerging young industry leaders for a weekend of business education, networking and celebration.

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Takeaways from Grow Boating’s Marketing Summit

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 1, 2019

If you didn’t, you’re still in luck. Grow Boating has made all the sessions available for free at GrowBoating.org (click on Research & Education). I encourage every marine marketer to take advantage of this opportunity to become better educated and equipped to improve not only your own performance, but also your company’s future.

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