Elevate Summit came through with strong content

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 26, 2019

Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller attendance is part of its “management-exclusive” model.

“The Elevate conference had high-quality presenters and beneficial training for all functioning aspects of the boat business,” Russell Baqir, senior vice president of Northpoint Commercial Finance, told Trade Only Today. “Attendee participation and dialogue addressed both micro and macro hurdles facing the industry.” Read More

New Elevate Summit Opens Friday In Orlando

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 21, 2019

Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo industry initiatives by the respective organizations. The new Elevate Summit and Boating Industry Top 100 launches Friday at the Orlando International Convention Center, bringing together more than 175 registered current and emerging young industry leaders for a weekend of business education, networking and celebration.

Read More

Takeaways from Grow Boating’s Marketing Summit

HeadshotsWANDA KENTON SMITH
Soundings Trade Only
NOV 1, 2019

If you didn’t, you’re still in luck. Grow Boating has made all the sessions available for free at GrowBoating.org (click on Research & Education). I encourage every marine marketer to take advantage of this opportunity to become better educated and equipped to improve not only your own performance, but also your company’s future.

Read More

NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit

October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers of America at the third annual Grow Boating Marketing Summit at IBEX yesterday in Tampa, FL.

Thom Dammrich Neptune Award.jpg
Dr. Thomas Dammrich received the Marketer of Excellence Neptune Award presented by Neptune Award co-chair Kristen Frohnhoefer, left and MMA President Wanda Kenton Smith, right. 

Dammrich received a standing ovation from the crowd of 200 marine marketers in attendance.

“Marine Marketers of America is honored and extremely pleased to present this well-deserved and highly distinguished award to Thom for his exceptional marketing leadership of the past 20 years, said MMA President Wanda Kenton Smith. “Thom has been a stalwart marketing champion throughout his 20-year marine industry career, and we all owe a debt of gratitude to him for his outstanding leadership and countless major marketing contributions.” Read More

Man, Machines and Marine Marketing

HeadshotsWanda Kenton Smith
Soundings Trade Only
October 1, 2019

The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in 1927 to 2001: A Space Odyssey in 1968 to I, Robot in 2004. Today, those once-futuristic scripts have morphed into living reality. Artificial intelligence, or AI, is entering virtually all walks of life, including marketing applications.

Read More

Best Marine Marketing and Top Trends of the Year

HeadshotsWanda Kenton Smith
Kenton Smith Marketing, MMA President

The film industry has the Oscars; the music industry has the Grammys. In the marine industry, the best marketers win Neptune Awards.

This year’s Neptune competition, hosted by Marine Marketers of America, drew a record 172 entries in 20 categories, which were judged by 50 marketing professionals from different segments of the industry. Entrants submitted their best work with a detailed summary that included goals, objectives and ROI achieved.

Read More

WSF Releases Two New Campaigns

jimemmonsJim Emmons
Grant Direction, Water Sports Foundation

The Water Sports Foundation (WSF) has been a 501(c)3 non-profit U.S. Coast Guard recreational boating safety partner since 2011 managing more than $6.1 million in boating safety outreach projects. WSF is currently managing six boating/paddling outreach projects worth $940,000.

For 2019, there are two new native content (sponsored) campaigns.

1. The Consequences of Irresponsible Behavior on the Water campaign uses well-known boating celebs and dignitaries to present messages about the dangers of drinking alcohol while driving a boat. Alcohol use is the leading known contributing factor in fatal boating accidents; where the primary cause was known (source U.S. Coast Guard 2017 Boating Accident Statistics). Read More

Boaterz n Bikerz of America Hosts Hull of a Tour 5

HeadshotsWanda Kenton Smith
Kenton Smith Marketing, MMA President

A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n Bikerz of America: Hull of a Tour 5, “The Dragon’s Roar,” a weeklong epic adventure that celebrates the best of boating and motorcycling and the recreational outdoor lifestyle.

Staged this year in the Smokey Mountains with base-camp at the Iron Horse Motorcycle Lodge and Resort in Robbinsville, NC, the event brought together 36 participants and 24 motorcycles for a series of thrilling bike and boat rides in the tri-state region of North Carolina, Tennessee and Georgia. Read More

From the Helm, The Voice Newsletter

helm3

Headshots

The Voice, Spring Issue | March 2019

I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards, which is covered in this issue pretty extensively.

A dozen years ago, a group of hard-working marine marketing folks envisioned an association that would focus on the marine marketing community. No such organization existed and our collective voice and work was never collectively recognized. A meeting was held at the Miami Boat Show and 90 people jammed the room as a few of us shared an initial vision.

Read More

Six Trends for Marine Marketers in 2019

Headshots


Published December, 2018, Soundings Trade Only

Anyone involved in marketing today understands that the changes to our craft are both exponential and exceptional. We’re inundated daily with revolutionary technologies and app launches, platform breakthroughs and changes, not to mention the latest findings about new-customer preferences. Staying up with these fast-evolving trends requires constant study and monitoring. Read More