Category: MMA Blog

The Most Important Page on Your Website

Victor Gonzalez Director of Marketing, Sportsman Boats Dec, 2019 Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet…

Strategies for Selling to the Affluent

WANDA KENTON SMITH Soundings Trade Only Dec 1, 2019 What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic megayachts. Affluent people attended the show…

Elevate Summit came through with strong content

WANDA KENTON SMITH Soundings Trade Only NOV 26, 2019 Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller…

New Elevate Summit Opens Friday In Orlando

WANDA KENTON SMITH Soundings Trade Only NOV 21, 2019 Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo…

Takeaways from Grow Boating’s Marketing Summit

WANDA KENTON SMITH Soundings Trade Only NOV 1, 2019 Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you were one of the more than 175 marine marketers who participated in the immersive day…

NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers…

Man, Machines and Marine Marketing

Wanda Kenton Smith Soundings Trade Only October 1, 2019 The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in 1927 to 2001: A Space Odyssey in 1968 to I, Robot in 2004. Today, those once-futuristic scripts have morphed into living…

Best Marine Marketing and Top Trends of the Year

Wanda Kenton Smith Kenton Smith Marketing, MMA President The film industry has the Oscars; the music industry has the Grammys. In the marine industry, the best marketers win Neptune Awards. This year’s Neptune competition, hosted by Marine Marketers of America, drew a record 172…

From the Helm, The Voice Newsletter

WANDA KENTON SMITH The Voice, Spring Issue | March 2019 I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards, which is covered in this issue pretty extensively. A dozen years ago,…

Six Trends for Marine Marketers in 2019

WANDA KENTON SMITH Published December, 2018, Soundings Trade Only Anyone involved in marketing today understands that the changes to our craft are both exponential and exceptional. We’re inundated daily with revolutionary technologies and app launches, platform breakthroughs and changes, not to mention the latest findings…