Category: MMA Blog

Takeaways from Grow Boating’s Marketing Summit

WANDA KENTON SMITH Soundings Trade Only NOV 1, 2019 Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you were one of the more than 175 marine marketers who participated in the immersive day…

NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers…

Man, Machines and Marine Marketing

Wanda Kenton Smith Soundings Trade Only October 1, 2019 The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in 1927 to 2001: A Space Odyssey in 1968 to I, Robot in 2004. Today, those once-futuristic scripts have morphed into living…

Best Marine Marketing and Top Trends of the Year

Wanda Kenton Smith Kenton Smith Marketing, MMA President The film industry has the Oscars; the music industry has the Grammys. In the marine industry, the best marketers win Neptune Awards. This year’s Neptune competition, hosted by Marine Marketers of America, drew a record 172…

From the Helm, The Voice Newsletter

WANDA KENTON SMITH The Voice, Spring Issue | March 2019 I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards, which is covered in this issue pretty extensively. A dozen years ago,…

Six Trends for Marine Marketers in 2019

WANDA KENTON SMITH Published December, 2018, Soundings Trade Only Anyone involved in marketing today understands that the changes to our craft are both exponential and exceptional. We’re inundated daily with revolutionary technologies and app launches, platform breakthroughs and changes, not to mention the latest findings…

Emotion and Authenticity: The Keys to Going Viral

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only For a brief moment this past summer, the news media was fascinated by unknown and longshot candidates for public office winning primaries against entrenched congressional incumbents. In New York, 28-year-old political novice Alexandria Ocasio-Cortez knocked off a…

Jim Krueger Recognized for 46 Year Sales & Marketing Career

Long-time industry sales and marketing executive Jim Krueger has retired after 46 years of continued industry service. Krueger was recognized at a special retirement celebration and luncheon by Regal Boats, where he spent the final seven years of his career as the Midwest/Central US…

FLIBS MMA Meeting and Experts Marketing Panel Share Best Practices, Score High Marks

An enthusiastic crowd of 100 gathered for the annual MMA meeting and luncheon at the Fort Lauderdale Boat Show on November 1, 2019 sponsored by FLIBS/Informa, Sea Tow and MarineMax. As usual, it was an opportunity to meet, mix and mingle with fellow marketers…

FLIBS 2018: ‘Customer Experience’ is the buzzword at Marine Marketers’ gathering

TRADE ONLY TODAY EDITORS Soundings Trade Only, November, 2018 One hundred marketers and industry leaders gathered yesterday afternoon at the Fort Lauderdale International Boat Show for the annual meeting of Marine Marketers of America. The discussion focused on the topic of CX and the…