Category: MMA Blog

Marine Marketing in a Coronavirus World

WANDA KENTON SMITH Soundings Trade Only April 9, 2020 What appeared to be a promising year based on early season boat show attendance, orders and consumer confidence came to a crashing slide in many parts of the world with the advent and rapid spread… Continue Reading “Marine Marketing in a Coronavirus World”

Offshore Sailing School Launches #DocksideChatswithSteve on Social Media Channels

Offshore Sailing School Launches #DocksideChatswithSteve on Social Media Channels Offshore Sailing School founders Steve and Doris Colgate are producing self-made #DocksideChatswithSteve from their home on the Caloosahatchee River in Southwest Florida, for a little sailing-oriented entertainment to those who may also be homebound during… Continue Reading “Offshore Sailing School Launches #DocksideChatswithSteve on Social Media Channels”

MarineMax Creates New Customer Experience Platform

MarineMax Creates New Customer Experience Platform, Led by Boatyard Founder Nathan Heber MarineMax recently announced the acquisition of pioneering Boatyard digital platform to transform the boating customer experience, creating a new way for boat owners to enjoy their passion, wherever and whenever they want.… Continue Reading “MarineMax Creates New Customer Experience Platform”

The Most Important Page on Your Website

Victor Gonzalez Director of Marketing, Sportsman Boats Dec, 2019 Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet… Continue Reading “The Most Important Page on Your Website”

Strategies for Selling to the Affluent

WANDA KENTON SMITH Soundings Trade Only Dec 1, 2019 What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic megayachts. Affluent people attended the show… Continue Reading “Strategies for Selling to the Affluent”

Elevate Summit came through with strong content

WANDA KENTON SMITH Soundings Trade Only NOV 26, 2019 Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller… Continue Reading “Elevate Summit came through with strong content”

New Elevate Summit Opens Friday In Orlando

WANDA KENTON SMITH Soundings Trade Only NOV 21, 2019 Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo… Continue Reading “New Elevate Summit Opens Friday In Orlando”

Takeaways from Grow Boating’s Marketing Summit

WANDA KENTON SMITH Soundings Trade Only NOV 1, 2019 Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you were one of the more than 175 marine marketers who participated in the immersive day… Continue Reading “Takeaways from Grow Boating’s Marketing Summit”

NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers… Continue Reading “NMMA President Thom Dammrich Presented with Special Neptune Leadership Award”

Man, Machines and Marine Marketing

Wanda Kenton Smith Soundings Trade Only October 1, 2019 The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in 1927 to 2001: A Space Odyssey in 1968 to I, Robot in 2004. Today, those once-futuristic scripts have morphed into living… Continue Reading “Man, Machines and Marine Marketing”