Category: MMA Blog

Video Revolution and the Invisible Sale

WANDA KENTON SMITH Published October, 2018, Soundings Trade Only Being at the recent Grow Boating Marketing Summit at IBEX was like the proverbial kid in a candy store. Regular readers know I’m always lusting after marketing insights to share. The summit satisfied my cravings, serving…

One small step to 5G, one giant leap for boating

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019. At the top of my list is 5G, the…

Why CX should be your marketing RX

WANDA KENTON SMITH Published August, 2018, Soundings Trade Only In 2013, a global study of executives concluded that brands were at risk of losing up to 20 percent of their revenues to poor CX. It brought the financial impact of the customer experience into sharper…

Why the Digital Age customer is always right

Michael Sciulla Published July, 2018, Soundings Trade Only Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers. As an inveterate bargain hunter, I recall being thrilled at being able to…

Attend the Grow Boating Summit!

We Encourage All Industry Marketers to Attend the Grow Boating Summit! Marine Marketers of America is a proud co-sponsor of this year’s Grow Boating Summit. We invite and encourage all industry marketers to attend this outstanding professional development event. Invest in yourself and your…

5 PR Strategies You Need Now

WANDA KENTON SMITH Published June, 2018, Soundings Trade Only Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media and online review sites that can make or break a business, coupled with the power…

Customer Retention

MICHAEL SCIULLA Published May, 2018, Soundings Trade Only When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know…

What we can learn from 2017’s best marketers

Tito’s Vodka, Samsung and The New York Times offer boating-industry lessons MICHAEL SCIULLA Published February, 2018, Soundings Trade Only Imitation, our learned forebears have said, is the sincerest form of flattery. Let’s face it: Original ideas are few and far between, and hard to…

Sharpen Your Social Media Strategies

by Wanda Kenton Smith, Kenton Smith Marketing Published February, 2018, Soundings Trade Only Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light. To stay on the cutting edge, marketers absolutely must stay laser-focused…

Seven ideas for smarter marketing

by Wanda Kenton Smith, Kenton Smith Marketing Published January, 2018, Soundings Trade Only As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities….