Category: MMA Blog

One small step to 5G, one giant leap for boating

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019. At the top of my list is 5G, the… Continue Reading “One small step to 5G, one giant leap for boating”

Why CX should be your marketing RX

WANDA KENTON SMITH Published August, 2018, Soundings Trade Only In 2013, a global study of executives concluded that brands were at risk of losing up to 20 percent of their revenues to poor CX. It brought the financial impact of the customer experience into sharper… Continue Reading “Why CX should be your marketing RX”

Why the Digital Age customer is always right

Michael Sciulla Published July, 2018, Soundings Trade Only Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers. As an inveterate bargain hunter, I recall being thrilled at being able to… Continue Reading “Why the Digital Age customer is always right”

Attend the Grow Boating Summit!

We Encourage All Industry Marketers to Attend the Grow Boating Summit! Marine Marketers of America is a proud co-sponsor of this year’s Grow Boating Summit. We invite and encourage all industry marketers to attend this outstanding professional development event. Invest in yourself and your… Continue Reading “Attend the Grow Boating Summit!”

5 PR Strategies You Need Now

WANDA KENTON SMITH Published June, 2018, Soundings Trade Only Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media and online review sites that can make or break a business, coupled with the power… Continue Reading “5 PR Strategies You Need Now”

Customer Retention

MICHAEL SCIULLA Published May, 2018, Soundings Trade Only When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know… Continue Reading “Customer Retention”

What we can learn from 2017’s best marketers

Tito’s Vodka, Samsung and The New York Times offer boating-industry lessons MICHAEL SCIULLA Published February, 2018, Soundings Trade Only Imitation, our learned forebears have said, is the sincerest form of flattery. Let’s face it: Original ideas are few and far between, and hard to… Continue Reading “What we can learn from 2017’s best marketers”

Sharpen Your Social Media Strategies

by Wanda Kenton Smith, Kenton Smith Marketing Published February, 2018, Soundings Trade Only Unlike traditional media that remained virtually unchanged for decades, today’s digital and social media evolve at the speed of light. To stay on the cutting edge, marketers absolutely must stay laser-focused… Continue Reading “Sharpen Your Social Media Strategies”

Seven ideas for smarter marketing

by Wanda Kenton Smith, Kenton Smith Marketing Published January, 2018, Soundings Trade Only As we all welcome 2018 and head into a new year filled with new windows of opportunity, I’m challenging you to join me in considering the relevancy of your marketing activities.… Continue Reading “Seven ideas for smarter marketing”

An IBEX summit not to be missed

by Wanda Kenton Smith, Kenton Smith Marketing Published September, 2017, Soundings Trade Only Ten years ago, I had a vision. I dreamed of an association for marine marketers exclusively — an organization that would provide an important voice in our industry. I pictured a… Continue Reading “An IBEX summit not to be missed”