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NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers…

WSF Releases Two New Campaigns

Jim Emmons Grant Direction, Water Sports Foundation The Water Sports Foundation (WSF) has been a 501(c)3 non-profit U.S. Coast Guard recreational boating safety partner since 2011 managing more than $6.1 million in boating safety outreach projects. WSF is currently managing six boating/paddling outreach projects…

Boaterz n Bikerz of America Hosts Hull of a Tour 5

Wanda Kenton Smith Kenton Smith Marketing, MMA President A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n Bikerz of America: Hull of a Tour 5, “The Dragon’s Roar,” a weeklong epic adventure that…

From the Helm, The Voice Newsletter

WANDA KENTON SMITH The Voice, Spring Issue | March 2019 I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards, which is covered in this issue pretty extensively. A dozen years ago,…

Six Trends for Marine Marketers in 2019

WANDA KENTON SMITH Published December, 2018, Soundings Trade Only Anyone involved in marketing today understands that the changes to our craft are both exponential and exceptional. We’re inundated daily with revolutionary technologies and app launches, platform breakthroughs and changes, not to mention the latest findings…

Emotion and Authenticity: The Keys to Going Viral

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only For a brief moment this past summer, the news media was fascinated by unknown and longshot candidates for public office winning primaries against entrenched congressional incumbents. In New York, 28-year-old political novice Alexandria Ocasio-Cortez knocked off a…

Jim Krueger Recognized for 46 Year Sales & Marketing Career

Long-time industry sales and marketing executive Jim Krueger has retired after 46 years of continued industry service. Krueger was recognized at a special retirement celebration and luncheon by Regal Boats, where he spent the final seven years of his career as the Midwest/Central US…

FLIBS MMA Meeting and Experts Marketing Panel Share Best Practices, Score High Marks

An enthusiastic crowd of 100 gathered for the annual MMA meeting and luncheon at the Fort Lauderdale Boat Show on November 1, 2019 sponsored by FLIBS/Informa, Sea Tow and MarineMax. As usual, it was an opportunity to meet, mix and mingle with fellow marketers…

FLIBS 2018: ‘Customer Experience’ is the buzzword at Marine Marketers’ gathering

TRADE ONLY TODAY EDITORS Soundings Trade Only, November, 2018 One hundred marketers and industry leaders gathered yesterday afternoon at the Fort Lauderdale International Boat Show for the annual meeting of Marine Marketers of America. The discussion focused on the topic of CX and the…

Video Revolution and the Invisible Sale

WANDA KENTON SMITH Published October, 2018, Soundings Trade Only Being at the recent Grow Boating Marketing Summit at IBEX was like the proverbial kid in a candy store. Regular readers know I’m always lusting after marketing insights to share. The summit satisfied my cravings, serving…