Category: Uncategorized

MarineMax Online Boat Shows Continue to Produce Results

In December 2018, MarineMax tried something new. The event was called “Virtual Yacht Expo,” but there wasn’t a single yacht on display. Instead, an online platform was designed to “display” yachts from across the country. Anyone anywhere could log in any time and visit…

Sea Tow Foundation Announces Inaugural Winners of “National Boating Industry Safety Awards”

The Sea Tow Foundation recently announced winners of its inaugural National Boating Industry Safety Awards at the Elevate Summit in Orlando. The awards were sponsored and judged by the newly established National Sober Skipper Advisory Council and funded through a grant from the Sport…

Teakdecking Systems Announces New Partnership with The Nature Conservancy

Teakdecking Systems (TDS), the world’s premier manufacturer of teak decking has launched a campaign to conserve Myanmar’s biological and cultural assets, and to restore forests, by donating $50,000 to The Nature Conservancy. TDS is committed to increasing awareness of this important campaign to colleagues…

Kenton Smith & DeMartini win Kicker Marine Audio Marketing Account

MMA members Marilyn DeMartini of PR Power and Wanda Kenton Smith of Kenton Smith Marketing jointly pitched and recently won the national Kicker Marine Audio marketing account. The twosome are actively engaged in marketing/media consulting, brand initiatives, PR, promotions, partnerships/sponsorship and content development.

Congratulations to Regal Boats on 50th Anniversary!

Regal Boats of Orlando, FL launched its 50th anniversary celebration with an international dealer meeting at the Ocean Reef Club, followed by a VIP invitation-only press event at the company’s Orlando, FL World Headquarters. Most recently, the company hosted an employee party at an…

The Most Important Page on Your Website

Victor Gonzalez Director of Marketing, Sportsman Boats Dec, 2019 Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet…

Strategies for Selling to the Affluent

WANDA KENTON SMITH Soundings Trade Only Dec 1, 2019 What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic megayachts. Affluent people attended the show…

Elevate Summit came through with strong content

WANDA KENTON SMITH Soundings Trade Only NOV 26, 2019 Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller…

New Elevate Summit Opens Friday In Orlando

WANDA KENTON SMITH Soundings Trade Only NOV 21, 2019 Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo…

Takeaways from Grow Boating’s Marketing Summit

WANDA KENTON SMITH Soundings Trade Only NOV 1, 2019 Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you were one of the more than 175 marine marketers who participated in the immersive day…