Category: Uncategorized

Emotion and Authenticity: The Keys to Going Viral

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only For a brief moment this past summer, the news media was fascinated by unknown and longshot candidates for public office winning primaries against entrenched congressional incumbents. In New York, 28-year-old political novice Alexandria Ocasio-Cortez knocked off a…

Jim Krueger Recognized for 46 Year Sales & Marketing Career

Long-time industry sales and marketing executive Jim Krueger has retired after 46 years of continued industry service. Krueger was recognized at a special retirement celebration and luncheon by Regal Boats, where he spent the final seven years of his career as the Midwest/Central US…

FLIBS MMA Meeting and Experts Marketing Panel Share Best Practices, Score High Marks

An enthusiastic crowd of 100 gathered for the annual MMA meeting and luncheon at the Fort Lauderdale Boat Show on November 1, 2019 sponsored by FLIBS/Informa, Sea Tow and MarineMax. As usual, it was an opportunity to meet, mix and mingle with fellow marketers…

FLIBS 2018: ‘Customer Experience’ is the buzzword at Marine Marketers’ gathering

TRADE ONLY TODAY EDITORS Soundings Trade Only, November, 2018 One hundred marketers and industry leaders gathered yesterday afternoon at the Fort Lauderdale International Boat Show for the annual meeting of Marine Marketers of America. The discussion focused on the topic of CX and the…

Video Revolution and the Invisible Sale

WANDA KENTON SMITH Published October, 2018, Soundings Trade Only Being at the recent Grow Boating Marketing Summit at IBEX was like the proverbial kid in a candy store. Regular readers know I’m always lusting after marketing insights to share. The summit satisfied my cravings, serving…

One small step to 5G, one giant leap for boating

MICHAEL SCIULLA Published September, 2018, Soundings Trade Only With Halloween, Thanksgiving, Christmas and the new year just over the horizon, forward-thinking marketers should set their sights on what Santa has in store for us in 2019. At the top of my list is 5G, the…

Why CX should be your marketing RX

WANDA KENTON SMITH Published August, 2018, Soundings Trade Only In 2013, a global study of executives concluded that brands were at risk of losing up to 20 percent of their revenues to poor CX. It brought the financial impact of the customer experience into sharper…

Why the Digital Age customer is always right

Michael Sciulla Published July, 2018, Soundings Trade Only Something clearly was in the water a decade ago when the e-commerce marketer Groupon offered a marketing platform linking small business directly to consumers. As an inveterate bargain hunter, I recall being thrilled at being able to…

Attend the Grow Boating Summit!

We Encourage All Industry Marketers to Attend the Grow Boating Summit! Marine Marketers of America is a proud co-sponsor of this year’s Grow Boating Summit. We invite and encourage all industry marketers to attend this outstanding professional development event. Invest in yourself and your…

5 PR Strategies You Need Now

WANDA KENTON SMITH Published June, 2018, Soundings Trade Only Public relations (PR) plays an increasingly critical role in making or sustaining a successful business. With the rise of social media and online review sites that can make or break a business, coupled with the power…

Customer Retention

MICHAEL SCIULLA Published May, 2018, Soundings Trade Only When it comes to marketing, the ancient Greek adage “Know thyself” which was inscribed on the front of the Temple of Apollo at Delphi for all seekers of insight to see, may be less important than “Know…