Category: Uncategorized

The Most Important Page on Your Website

Victor Gonzalez Director of Marketing, Sportsman Boats Dec, 2019 Do you know, on average, how many visitors you get to your homepage a month? It is no secret that the homepage is the one of the highest trafficked page of your site. But yet… Continue Reading “The Most Important Page on Your Website”

Strategies for Selling to the Affluent

WANDA KENTON SMITH Soundings Trade Only Dec 1, 2019 What better place to talk about engaging and marketing to individuals with high net worth than the Fort Lauderdale International Boat Show? Miles of docks were glittered with majestic megayachts. Affluent people attended the show… Continue Reading “Strategies for Selling to the Affluent”

Elevate Summit came through with strong content

WANDA KENTON SMITH Soundings Trade Only NOV 26, 2019 Boating Industry’s inaugural Elevate Summit delivered high marks for content geared to the C-suite, according to participants. The three-day event also attracted smaller crowds than previous events like last year’s MDCE. Organizers said the smaller… Continue Reading “Elevate Summit came through with strong content”

New Elevate Summit Opens Friday In Orlando

WANDA KENTON SMITH Soundings Trade Only NOV 21, 2019 Following last year’s split between Marine Dealer Conference & Exhibition (MDCE) co-producers Boating Industry Magazine and the Marine Retailers Association of America and the closure of its joint conference comes the first of two solo… Continue Reading “New Elevate Summit Opens Friday In Orlando”

Takeaways from Grow Boating’s Marketing Summit

WANDA KENTON SMITH Soundings Trade Only NOV 1, 2019 Did you take advantage of this year’s Grow Boating Marketing Summit at the International BoatBuilders’ Exhibition and Conference? If you were one of the more than 175 marine marketers who participated in the immersive day… Continue Reading “Takeaways from Grow Boating’s Marketing Summit”

NMMA President Thom Dammrich Presented with Special Neptune Leadership Award

Marine Marketers of America Presents NMMA President Thom Dammrich with Special Neptune Leadership Award at Grow Boating Marketing Summit October 1, 2019, Venice, FL – Outgoing NMMA President Dr. Thomas Dammrich was presented with the special “Marketer of Excellence” Neptune Award by Marine Marketers… Continue Reading “NMMA President Thom Dammrich Presented with Special Neptune Leadership Award”

Man, Machines and Marine Marketing

Wanda Kenton Smith Soundings Trade Only October 1, 2019 The interaction between humans and machines has long been a relationship that captures our imagination, from Fritz Lang’s Metropolis in 1927 to 2001: A Space Odyssey in 1968 to I, Robot in 2004. Today, those once-futuristic scripts have morphed into living… Continue Reading “Man, Machines and Marine Marketing”

WSF Releases Two New Campaigns

Jim Emmons Grant Direction, Water Sports Foundation The Water Sports Foundation (WSF) has been a 501(c)3 non-profit U.S. Coast Guard recreational boating safety partner since 2011 managing more than $6.1 million in boating safety outreach projects. WSF is currently managing six boating/paddling outreach projects… Continue Reading “WSF Releases Two New Campaigns”

Boaterz n Bikerz of America Hosts Hull of a Tour 5

Wanda Kenton Smith Kenton Smith Marketing, MMA President A group of boating industry executives and their sponsored friends from eight states joined together for the fifth Boaterz n Bikerz of America: Hull of a Tour 5, “The Dragon’s Roar,” a weeklong epic adventure that… Continue Reading “Boaterz n Bikerz of America Hosts Hull of a Tour 5”

From the Helm, The Voice Newsletter

WANDA KENTON SMITH The Voice, Spring Issue | March 2019 I just wanted to personally take a moment to thank some folks for their contributions to this year’s highly successful Neptune Awards, which is covered in this issue pretty extensively. A dozen years ago,… Continue Reading “From the Helm, The Voice Newsletter”